When it comes to site optimization, our theme plays a much smaller part than you might imagine. Estand is optimized so that it’s fast on it’s own, but ultimately, content will primarily dictate how fast your site will perform. Images play a huge factor in speed results, as well as hosting, server, extra plugins, content and more.
First and simple rule: Don’t upload larger images than what is needed. We recommend 1920 x 1080 as a maximum resolution for your images. Crop your images and optimize them with tools such as Optimizilla. It can reduce image size up to 90%.
If you need more comprehensive guide about image optimization, please refer to this article:
Caching / Minification Plugins
We recommend using these caching plugins. However, depending on your server configuration they can work differently.
If your site hosted on shared hosting, consider upgrading to a better hosting plan or get a VPN. Some shared hosting services can be overcrowded and have a direct effect on speed. Hosting can play very big role in your site speed. On our demos we’re using Cloudways, which has good speed performance and starts from $10 a month.